1. With the Zwotte Kring releases we see the label War Productions on a regular basis. Releases of Grafhond, Schavot and now Stuporous, have been co-released with Void Wanderer Productions. Please introduce yourself and your label.
Hello everyone and first of all, thank you very much for inviting me to an interview. My name is Rui (more known as War Faust), I’m a Portuguese guy, and I live in Portugal, I’m simply a stubborn fan of underground Metal, HAHAHAHAHAHA. The label started in 2002, the year in which it was possible to realize a dream that I had had for a few years. Since then I have released several releases in various formats, from music cassettes to CDs and vinyl. In the beginning, I wanted to release everything I liked, from Black Metal to Death Metal, to Thrash Metal to Doom, etc etc. But soon I understood that was impossible, so I decided to focus on Black Metal and sometimes (only sometimes) something different.
2. How did you become interested in metal, and black metal specifically?
If memory serves me correctly, it all started around 1990 or 1991 at school. Before that, I already listened to some Hard Rock. There was something about the sound of the guitars and the voices that really caught my attention. So the change to the world of Metal was a quite natural process, I think. Black Metal, I admit, was not very well accepted at first listens, but my curiosity in discovering this new genre was much greater, despite the controversies at the time, which quite honestly went beyond me, I simply wanted to listen the music. So after a while, I came up with a “hypothesis” again and it’s stayed with me until now.
3. War Productions is located in Portugal, a country that is not exactly known for it’s black metal, but I could be wrong! What is the (black) metal scene like in Portugal and which bands should we definitely listen to? Is it a good country to be established as a music-label?
Yes, it’s true, I’m in this beautiful country in the corner of Europe (an expression we have here, a polite one). There are several bands in Portugal within the world of Black Metal. Many are at least minimally known in Europe and are even invited to tours or mini-tours. Others are too “Trve” to say who the members are and if they are from Portugal and/or if they want to play live. Everyone’s opinions/tastes must be respected. In the midst of all this, if i’m honest, in my opinion there have been better times. But it has also been almost the same as it is at the moment. There are few concerts, and there is some rivalry between bands from the North and South. Despite being much better than in the past, at this moment, I don’t have any info about more fights (physical). I feel that sometimes there is no mutual support and even some “brotherhood”, but still a few that keep continue and try to do things.
Bands to listen to? There are many indeed. Some have even existed for many years. Corpus Christii, Decayed, Irae, Grievance, Flagellum Dei, Thy Black Blood, Kruzifix, Lux Ferre, Coldness, Eremus, Mágoa, Incerno Eterno, Black Cilice, Penitência, Vapulah, Candelabrum, Throne Beyond Death, Burning Holocaust, Vulto, Raptus, Omitir, Inthyflesh, Flamma Aeterna, Cripta Oculta, Nortada Gelada, O Cerco, Malleus, Vetala, Satanize, Ab Imo Pectore, Pestiferium, Jazigo, Armnatt, Adverso, War Blasphemy, Storm Legion, Inner Helvete, Ruach Raah, Scarificare, Murmúrio, Raptus, Ordem Satânica, etc. (some still exist, others are split-up) Many more could be mentioned here.
Regarding your last question… No. There are a lot of licenses and fees, VAT is high. The government says that music is culture but however, it is taxed as a luxury item (maximum VAT), but my stubbornness and taste for the underground keep me going.
4. What kind of bands does War Productions release? Do you receive a lot of requests from bands and what decides you to join forces with a band?
What kind of bands I do release… Those that I like and those that I have money to invest in. Unfortunately, the label is not my main job, it wouldn’t pay the bills and put food on the table. I can’t help all the bands that I like and that fit into what War Productions is nowadays. What leads me to invest in a band is liking it (it has to click inside my ears/feelings) and obviously, as mentioned above, having the money to do so.
5. Which format do you prefer, MC/CD/vinyl? And why?
Favourite… Hmm… I’ll say first the one I identify with the most: the cassette. I come from the time of recording radio shows, I caught the end of the tape trading era with some contacts given to me by older people, saving some money so I could buy some demos and record them on a cassette and send them by post. Sometimes I had to wait months, many months, for the other guy/girl to send it. So yes, I identify more with MC. Next… I have to go to the CD. Why? well, at the time I started working and having my own money to buy music, that’s when the big change took place in the world of music. At least in my country. Vinyl started to be produced less, CDs were cheaper, the labels were betting on something smaller and faster to manufacture. There were fewer and fewer stores selling vinyl in my country. The demand, despite being +/- high, there are almost no places to buy it, that’s why CDs were starting to have more and more demand. It’s practical, the space required is much lower than vinyl. Simply a normal process… Vinyl… I personally like vinyl, but the space/price factor weighs heavily and despite vinyl purists who claim that it is the best format in terms of quality, I don’t agree. For me it’s a ritual, picking it up, looking at it, putting it on the vinyl player, picking up the cover, looking at it, feeling that piece of art, then lifting it and changing the side of the vinyl. It’s a ritual for me and I do it whenever I can, but the space/price factor makes it very difficult unfortunately.
6. It used to be that quality releases came in the spotlight automatically. But that is no longer the case nowadays, due to the enormous flood of black metal releases. As a label, how do you give your releases enough attention? Do you expect bands to put in a lot of PR work themselves?
Yes, it’s the truth. Nowadays it is much easier to release a demo, a split, etc, than it was in the past. Who had bands in the 90’s and early 00’s knows what I’m saying. I noticed the difference, in the past bands (and me too) had to go to a studio and pay a lot. Nowadays, a lot of people buy software, a guitar, and a bass and record it, so you can release a lot of music per year. This is all multiplied by thousands of Metal lovers. That’s why it’s much more difficult to stand out, the competition is huge and for the listener, to be honest, is very hard to listen to everything.
I always tried and try to give everyone the same attention, never overriding or prioritizing anyone. If I’m launching it’s because I like what I’m launching and for me, the right thing to do is to give the same time and dedication to everyone in the same way. However, I admit that nowadays it is much easier to promote bands than when I started. It is a process that is always changing due to the tools available, how people search, and the time you have to dedicate. It is a process that I am always learning. Working with a PR is always a big help, I admit, but the label always has to do its job too.
The bands… Here I speak for myself (no label side) as if I were in their place (and I already have been). It is always necessary to work and do what you can and what you know. If you don’t know, simply ask what’s the best thing to do. It’s not all in the hands of the label, even if they do good work, or try their best. So waiting under the tree, waiting for the results to appear is not good in my opinion. Sometimes it works. Other times it doesn’t, but you fought and tried, you made mistakes, you will improve the method you used and correct the mistakes you made.
7. Are there any War-releases you are particularly proud of? And are there any War releases we can look forward to soon?
I’m proud of all to be honest. They all helped in everything, being criticized, being applauded, being sought out by bands, evolving, growing, but sometimes also going backward. All releases were important for War Productions and I’m proud of them all.
Yes, this year (December 1st) Fyrgast from Sweden will be released. It is the reissue of the first album and for the first time in cassette format.
For the year 2024, for now, I can only inform the following band Stuporous from the Netherlands. An excellent Black Doom band! More… What can I say… Honestly, I don’t want to say much more because the other launches are still in the PR process.
8. You work a lot with Void Wanderer Productions from the Netherlands. Why are you joining forces and what is your bond?
Yes, it is true. It happened in a very simple way. We talked, exchanged ideas, and things got done. I have the pleasure of working with a very professional and also very human person, we have/had the pleasure of talking about many things. This also helps to keep moving forward, not just the “professional” and cold part.
Why join forces? In my opinion, it is much easier to work together (with not too many people, it’s better to have a few good ones) and fight in harmony for a common ground. But I also have to admit that for an underground label, it is less expensive to do co-releases.
9. A CD from Zwotte Kring band Stuporous will be released soon. What made you decide to want to release this album?
The first time I heard it, it made a little click inside me but my attention was not the best at that time, I admit it was a bit “rushing”. I didn’t stop to listen the album with listening ears. I was doing some things in my house and some of them needed attention and the music stayed “background music”. So, after that time… I decided to give it another listen, a more dedicated one, and I was very pleased with the album. In my opinion, the band members bring to us a very good musical quality. I hope the underground lovers think the same as me.
10. With the rise of streaming, how do you see the future of music labels in the underground? Do you see this as a danger, or an opportunity?
Here is a question that I have personally answered several times and to this day I have maintained the same idea. The stream helps everyone, in this we have to be realistic and admit it. To both, bands and labels. Be they Underground or Mainstream. They all benefit and are able to reach more places, more people, and easier hearing. Only positive things.
What comes next is that it’s a little more “complicated” for people to buy. Even if it is digitally, what you receive is miserable, the “sharks” of streaming platforms only give you crumbs, and most of the time to receive a crumb you have to have 500 streams (I don’t know if this is the case or really true, I’m commenting things I’ve read on blogs, social media, and I don’t have or use streaming platforms other than YouTube and Bandcamp, so I can’t confirm)…
The physical format costs more money, and space, despite obviously the feeling of having an album, a demo, a vinyl, etc., in your hand will be totally different. This last factor is very important for underground labels. Many of these labels, for their creators/collaborators, are a love, a dream, a “second” job and it takes money to continue. Become rich and/or millionaires? Don’t even think about it, but all money is important for an underground label. So my opinion continues to be 50/50 but in the hope that the second part of the “50” grows…